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Keith Savino
1-800-994-2855 Introduces ‘Virtual Brokerage’ for Independent Agents

WARWICK, N.Y. (Feb. 28, 2000) – In a move bolstering the Independent Agency System in the insurance e-commerce world, LLC today introduced a "virtual brokerage firm" for specialty products sold by independent agencies. allows agents to gather information, rate, bind and collect payment for unique insurance products. Products being reviewed for introduction this year include exhibitor, pet, fine wine collections, event cancellation, dental, and many others to be named later. Independent agencies will be able to offer these products from their own Web sites, as remains transparent to the consumer. Additionally new clients derived from site and other marketing efforts will be passed on to local agents. Agencies receive commissions for the sale, and there is no cost to load up or maintain the products.

"This is what insurance agents need to boost their online presence," said Keith Savino, founder and CEO. "The products will not compete with agencies’ mainstream business. We will be adding revenue to every agent’s bottom line, since we charge no subscription fees, provide new income opportunities, and the sale is simply done."

Savino said the online model is "the perfect click and mortar combination; we have simply moved the process online. We are also using the traditional distribution force because it enables local support for the consumer who will be buying the insurance from a local agent or broker."'s three distribution channels include the local agency web site, co-branded sites, and corporate Intranets. In all cases the client can get support from a local agency. "Essentially it is our plan to be everywhere the insurance buyer is, but hand off the client to the agent upon completion. We are taking advantage of what we know works, the local agency system" Savino said.'s initial test agencies are in California, Connecticut, Florida, New Jersey and New York, but the system is open to agents in all 50 states. is carefully selecting the first agencies in each state and is now accepting nationwide pre-registration. Product availability is limited by state, and broker availability.

Virginia Vaughn of Vaughn Insurance (Tallahassee, Fl.) and vice president of the Florida Agents Association, says "this can reduce the amount of time we would spend on unique insurance product support, we have added new types of insurance we would have otherwise passed up." Peter Wilson (Norwalk, CT), past president of The Professional Insurance Agents of Connecticut, says, "Since helps us to efficiently write this business, we get to do what agents do best – get to know the client and identify other insurance needs. As a result I can cross sell everyone on the more mainstream lines of business." also said it appointed Mike Bergstein as chief information officer.

Agents can contact at 1-800-994-2855 for more information. LLC
68 Main Street
Warwick NY 10990

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